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This articles explaines in 5 different stages or factos how investment actions are taken in the hospitality and tourisim industry. According to Marcus and Milichap on september this year they wrote this article where it is apprecaible all the new trends and changes of how technology have affected positivitly the investment on the hotels and tourism industries this past years in the United States.

This paper mainly discusses the importance of network security in tourism and hotel industry. Due to the characteristics of the industry, it is inevitable for hotels to manage and protect their customers' personal data. Therefore, network security is very important for hotels. Then the author analyzes the reasons of the hotel data breach and puts forward solutions. The main approach is conduct network security training for employees and regularly evaluates the system status.

One of the main reasons why I chose this article is because my industry is currently seein a huge shift in the way we do things that can either stay or have impressions in the industry after COVID. One of the main concerns when it came to in-person events going online is how we would be able to recreate the same experience. Several large events that see thousands of people had to convert to online platforms. For example, "in 2019, around 20,000 people attended SAP's Sapphire Now conference in Orlando". Imagine 20,000 people logging on to view the same same content an then some! In this case, the event saw larger audiences with "more than three times the usual number of registrations". Granted, the conference was free to attend this year. However, now that this conference was more accessible to people who in normal circumstance would be unable to attend due to time and fianancial constraints, it was a no-brainer that more people would attend. This bodes very well in terms of revenue for the future since if those extra 40,000 people enjoyed it, they would most likely be willing to pay for the service and consider the event and investment. I think the wider topic of the article is accessibility. Before technology, it was harder to bridge the gap between the haves and the have nots. Now that technology is becoming more accessible (in the first world), many are better able to see beneficial information. Not only that, but when considering the "14 local events in various languages and time zones", people are better able to cast wider nets. This article wasn't all good, however. One thing that many people have not adressed that I as an event professional am concerned about is the fact that going online is just not the same. A speaker said in an interview that it's harder to ready body language, which can impact how much a speaker is able to reach their audience. Another thing that has to be given intense consideration is the fact that there can be some legal ramifica

This article focuses on the impact of the Covid-19 pandemic on the hospitality industry, with a critical look into the approaches that hotels F&B have applied to combat the new challenges. It is apparent that businesses in this industry have been adversely affected by the fact that they are no longer allowed to host customers, and some have even been closed down. The main challenge is that the businesses have also had to adjust their operations, with respect to the provision of an environment where there is minimal contact between customers and the employees. This article reveals some of the feasible approaches that have been applied by some of the businesses to ensure they continue serving their customers. Some of the strategies include the development of contactless food delivery options, providing gift cars and certificates to entice the consumers to purchase discounted offers, and promoting online ordering for food and other products. "Since most governments are prohibiting food and beverage outlets from opening fully for dine-in guests, contactless food delivery options have gained momentum." (Williams, 2020). Such innovations are bound to be the only way for the players in the industry to survive. However, they also need to embrace the fact that they have to lay off most of the workers and to repurpose some of the facilities. The hotel industry has to continuously embrace the challenges being presented by the restrictive laws meant to enhance the safety of the people by preventing the spread of the viral infection. The amicable solutions should be the diversification of products and services to meet the new needs of the target markets, while also ensuring that the entities are not operating at a loss.

This article explains how robotics in hospitality is becoming far more common because of Covid-19. They go into detail about how, right now, all robotics require the assistance of humans. But they also go into how that can change in the next few years. The better technology gets, the less need there is for human support.

TVs are the largest contributors to electronic waste. Electronic waste recycling solution is urgent because the waste is toxic. LG partnered with Hilton Hotels for a recycling program to efficiently recycle their old TVs without sending them to a landfill or somewhere overseas. Through the program, recycled TVs were replaced with newer 43" Energy Star certified LG flat screen TVs.

GDS has been around since the 1970s and is extremely beneficial for the hotel industry. It creates a common entry point for several OTA's and travel agents so that they can obtain accurate information about the hotels. 5 Benefits to GDS in hotels: Reach market segments globally, more revenue, growth, instant updates and growing the corporate segment. All these benefits of using GDS can result in greater exposure for the property.

With the growing of the travel industry the GDS is a great tool that many travel agents use to narrow the search of what exact details they are searching for. GDS is an efficient way for agents to promote their product and services. This tool helps with the aspect in business such as revenue generated, growth opportunities, and give instant updates on rates so there is no secret.

Five benefits of using a GDS's. Talks about reaching a global market, improving revenue growth opportunities and the ability to have live updates for prices.

This article is about a company named eMenue International that offers a revolutionary way of allowing customers to order their food. Instead of the traditional paper menues, guests would be given iPads where they could view pictures and videos of the food that is available to order. This visual element was added in on the premise that people are more enticed by visual elements rather than descriptions of the meal. This technology was adopted by one of NYC's oldest steakhouses agter 100 years, which bodes very well for the business since checks increas by up to 9% after a couple of months. Some of the most valuable aspects of this new method of ordering is the ability for someone to view menue items in the native tongue, widening the range of customers restaurants can receive, increasing profits. Another thing to note is that this menue allows people to click on a tab that caters to their specific dietary needs. In terms of marketing, this could be great since it also offers the ability to showcase the different amenities in the restaurant whther that means meeting space or event packages.

(1 of 2) "The hospitality sector has always been a popular target for cyberattacks." This is the first line of this Recorded Future article published in January. The article discusses breaches that happened for both Marriott and British Airways and how this is a regular occurrence in the industry as it is such a big target with so many possible points that can be attacked. While the statistics for the hospitality industry have improved greatly in the last decade, in 2019, they were still accounting for 10% of all breaches. Not only does a breach affect the way an organization operates, but also it also severely effects their bottom-line and takes quite a but of time for them to recover. "According to Ponemon's 2019 Cost of a Data Breach Report, the average hospitality data breach costs $1.99 million to contain, at a cost per record of $123. These high costs are due in part to the time needed to adequately respond to a breach. On average, it takes 200 days to identify a hospitality data breach and a further 75 days to contain it." The article continues by stating that hackers are typically seeking payment card data when compromising the hospitality industry.

(2 of 2) The article then discusses the many reasons why it is so difficult for hospitality-oriented companies to secure their assets versus other organizations of similar stature. Some of these reasons include the large, complex networks which are typically publicly accessible and contain many customers in the databases, the fact that customers are always onsite and so are attackers, the high turnover leading to inconsistent training and sharing of credentials, franchisers owning the responsibility of security yet not knowing much about it, and the risk associated with all of the various third parties the hotels do business with. While intelligence has come a very long, "security professionals in the industry are tasked with defending highly complex networks with many endpoints against a constant barrage of attacks and a constantly churning workforce… [AND] they have limited security resources to work with." Comprehensive security intelligence systems are now capable of protecting many aspects of the organization. Some of these updated features include responding rapidly to security incidents, blocking online brand abuse and impersonation, managing third-party risk, reducing breach containment times, and better allocating security resources. Property data security is so important to the hospitality industry. If a business does not take the proper precautions to protect their systems and their customers, then it could lead to a devastating event for the business. While security intelligence has progressed within the last decade, a business needs to make sure that they have chosen a reliable agent to partner with who will produce consistent service. If the business keeps up with their system updates and protections, they should not have to worry about their security system failing.

The article, "The role innovative technology will play in the hospitality industry post Covid", discusses the necessary technologies that will be needed to adapt to the post Covid world. The article listed innovations including; "turning to a cloud hotel solution, adopting touchless tech, managing channels better, adopt mobile hotel solutions, and choose user-friendly and advanced systems that offer a complete solutions." These innovations will redevelop the lost trust between the hospitality industry and the customers. For example, adopting touchless technology to minimize interactions with guests and make services more efficient. The company advertised throughout the article is Hotelogix which offers a cloud management solution for technological advances utilized throughout the upgrades in 2020.

The 2020 created SaaS platform Jurny has raised another 9.5 million dollars to help expand globally and reach more small-medium sized properties looking for enterprise level solutions. The technology comes at a much less significant cost than many competitors already existent in the space and continues to prove why smaller sized properties should consider the software. Many operators are seeing an average 20% increase in revenue and 2x NOI within the first 30 days of implementation.

This article discusses the positive impact of cloud computing applications in the hospitality industry. Today, both large hotel chains and small and independent hotels are using cloud computing as a strong management tool. Cloud-based services are replacing the traditional and old systems at all levels, and cloud computing has reshaped the structure of the hospitality industry. The article lists four advantages of working with cloud computing in the hospitality industry: cutting huge business costs, improving and enhancing the guest experience, making direct bookings easy, and making remote work possible. Cloud computing is evolving rapidly, and its use in the industry will become the norm.

AI is changing the hospitality industry in several ways with more to come in the future. Popular now is cloud-computing, data analytics, and blockchain. Chatbots and more personalized guests experiences are being used by more and more companies also.

Marketing has definitely changed to online marketing. No more are we printing flyers and putting them in mail boxes. This article gives a list of trends that will help the hospitality industry in 2020. All of them are eMarketing strategies that will help any hospitality business creating a marketing plan for 2020.

Conscientious travelers want to stay in conscientious hotels. The hotel industry has developed the "GreenLeaders Program" to recognize hotels and B&B's that engage in environmentally friendly practices. The top reasons why the hospitality industry is going green: (1) long-term monetary savings, (2) meeting the needs of eco-conscious travelers, and (3) conforming to new environmental regulations.